As
of this writing, it is
the midst of the
Christmas
season. But it's
never too late to
prepare for a 4th of
July Picnic with Willie
Nelson. Willie's
much anticipated annual
event has been a
tradition for 51
years.
In his new book, Picnic: Willie's Fourth of July Tradition (Texas
A&M University Press), Dave Dalton Thomas chronicles each
Picnic since the first one in 1973 at Dripping Springs, Texas.
Actually, Nelson had arranged for a 4th of July concert the year
before in Dripping Springs which became the template for the
future picnics. The event in 1972 was called the Dripping Springs
Reunion in which Nelson's musical friends joined him for an all
day concert. It turned out to be a bit of a disaster: the sweltering
Texas heat, logistics, permits, traffic, trash, drugs, nudity, and
county officials were all issues that cast a shadow over the event.
The one problem everyone seemed to fear the most was the
possibility of violence between red necks and hippies. They got
along fine. Willie's music then and now seems to bring people
together.
Subsequent Picnics proved just as demanding, with Willie and his
rag tag group of business associates dealing with the same set of
problems. Occasionally litigation in court resolved some of these.
Sometimes Willie' s personal diplomacy worked like a charm.
Sometimes, a little humor helped as when Willie' s cadre wore
t-shirts with the words, "Willie' s Seventh Annual Injunction
Hearing". In 1979, Willie bought the Perdenales Country Club
just west of Austin primarily for the establishment of a permanent
Picnic venue. The "permanence " lasted all of two years. In fact,
Willie abandoned his annual gig. Fellow country music artist
Mickey Gilley tried to fill the gap by hosting his own July 4th
concerts fresh off the urban cowboy craze at the time near
Houston. However, both concerts were an underwhelming
success.
By 1983, Willie was back. But the picnics from then on never
achieved the crowd size of the 70's. It was about this time, the
Picnics were turned over to professional management companies,
leaving less headaches for Willie. Also his fans had aged along
with him. There weren't as many carefree hippies or rowdy
rednecks around anymore. Younger artists were vying for stage
time in reduced time slots. But for some, the tamer environment
left a lot to be desired; with its rigid timetables, structure, and
order that were virtually nonexistent during the early years. The
Picnic continues, but for how long? One has to wonder how much
longer at the age of 91 he can soldier on. Perhaps it will fall to his
two musically talented sons, Lucas and Micah to carry on the
tradition.
Thomas's book is a joy to read due to his diligent research,
interviews with participants (both musical acts and attendees),
and his ability to put each Picnic in perspective in the context of
whatever else was going on at the time. The book is not only for
Willie Nelson fans, but people in the fields of concert promotion,
project administration, and government relations. A lot can be
learned from the successes and failures of the Picnics. An idea
that probably started on Willie' s tour bus all those years ago has
become part of Texas lore and tradition.
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